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Brilliant business creativity: what the best business creatives know, do and say
2010, Pearson Prentice Hall Business
in English
- 1st ed.
0273730282 9780273730286
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Book Details
Table of Contents
What everybody wants (really, really wants)
What we say about creativity and what we actually want in real life
First steps in learning how to be creative in business
Learning the art of creativity
Getting your creative juices flowing
Applying creativity
A creative checklist about you
Creative crunch time : team techniques for creative workshops
Behaving so creativity becomes normal
How to measure creativity
How to sell creativity
Using our creative minds to design change
Learning to play with ideas for profit.
Edition Notes
Includes bibliographical references and index.
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