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Previews available in: English
Subjects
Brand name products, Management, Case studies, Product managementEdition | Availability |
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1
B2B Brand Management
September 1, 2006, Springer
Hardcover
in English
- 1 edition
3540253602 9783540253600
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Book Details
First Sentence
"When talking about brands most people think of Coca Cola, Apple, Ikea, Starbucks, Nokia, and maybe Harley Davidson."
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Feedback?January 2, 2024 | Edited by Marla | Added coauthor |
August 1, 2020 | Edited by ImportBot | import existing book |
June 28, 2019 | Edited by MARC Bot | import existing book |
April 29, 2010 | Created by WorkBot | work found |