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"This book focuses on new and useful ways of thinking about strategy in the integrating world economy. What will it take to win in markets and industries that are fundamentally changing and evolving? The key to success, say the authors, lies in owning and leveraging superior intangible assets - talent, knowledge, brands, relationships, and reputation.
Examples of early leaders in the global game, reveal how winning players mobilize their intangible assets in a coherent strategy for an integrated global economic arena." "Race for the World shows managers and strategies that market leaders must approach the unfamiliarity and uncertainty of the new economy not as a problem to avoid, but as an opportunity to shape their company's future - and shows them how to do so."--BOOK JACKET.
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Subjects
Internationale ondernemingen, Management, International business enterprises, International economic integration, Entreprises multinationales, Strategisch management, Gestion, Intégration économique internationale, Internationalisatie, Business strategy, Globalization, Strategic Planning, Economic Integration, Structural Adjustment, International Business, Business & Economics, Business / Economics / Finance, International business enterpr, Business/Economics, International Relations - General, International - General, International economic integra, International economic relatio, BUSINESS & ECONOMICS, International, GeneralEdition | Availability |
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Race for the world: strategies to build a great global firm
1999, Harvard Business School Press
087584846X 9780875848464
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Race for the World: Strategies to Build a Great Global Firm
August 1999, Harvard Business School Press
Hardcover
in English
087584846X 9780875848464
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November 15, 2023 | Edited by MARC Bot | import existing book |
January 7, 2023 | Edited by MARC Bot | import existing book |
February 14, 2020 | Edited by MARC Bot | remove fake subjects |
July 30, 2019 | Edited by MARC Bot | associate edition with work OL15150112W |
May 6, 2010 | Created by WorkBot | new work for accessible book |