Reinventing Interactive and Direct Marketing

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Last edited by MARC Bot
July 22, 2019 | History

Reinventing Interactive and Direct Marketing

This is the definitive guide from an all-star team of digital direct marketers. Global direct marketing icon Stan Rapp, the coauthor of the global besteller "MaxiMarketing", teams up with the expert professionals at the Direct Marketing Association (DMA), the world's leading direct-marketing trade association, to answer the need among marketing professionals for a guide to creating a winning digital direct marketing plan. This book is an incomparable collection of 14 essays covering the full gamut of key digital direct marketing topics

Publish Date
Publisher
McGraw-Hill
Language
English

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Edition Availability
Cover of: Reinventing Interactive and Direct Marketing
Reinventing Interactive and Direct Marketing
2009, McGraw-Hill
eBook in English

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Book Details


Edition Notes

Published in
New York

The Physical Object

Format
eBook

ID Numbers

Open Library
OL24311805M
ISBN 13
9780071703383
OCLC/WorldCat
467461227
OverDrive
9E64F4D4-DD47-42D1-BDA4-754C250DFB72

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marc_overdrive MARC record

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July 22, 2019 Edited by MARC Bot remove fake subjects
June 30, 2010 Created by ImportBot new OverDrive book