Whether you are selling business to business or to consumers this guide will show in simple steps:How to build a better rapport with your prospects and therefore increase your chances of selling to themHow to use a sales structure that worksHow to use the buying motivations to get people to buyHow to handle objections and close the sale.How to read the body language signals and come away with the business.We are all in the business of selling: selling ourselves, our company and our products or services. We are all sales people, from the person on the reception desk to those in administration, from the van driver to the sales representative out on the road. When we answer the telephone, when we drive our vans with the company name on it, when we attend a training course or meet someone at a function, when we talk to existing customers and when we target prospects we are selling.This guide is written in as clear a style as possible to help you. I recommend that you read it through from beginning to end and then dip into it to refresh your memory. The boxes in each chapter contain tips to help you and at the end of each chapter is a handy summary of the points covered.