Product Placement in Hollywood Films
A History
by Kerry Segrave
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"This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate American and Hollywood."--BOOK JACKET.
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Product Placement in Hollywood Films: A History
July 2004, McFarland & Company, McFarland
Paperback
in English
0786419040 9780786419043
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| 16 hours ago | Edited by MARC Bot | import existing book |
| December 8, 2020 | Edited by MARC Bot | import existing book |
| August 1, 2020 | Edited by ImportBot | import existing book |
| July 15, 2010 | Created by WorkBot | work found |