An edition of Game-based marketing (2010)

Game-based marketing

inspire customer loyalty through rewards, challenges, and contests

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Game-based marketing
Gabe Zichermann
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Last edited by ImportBot
August 21, 2020 | History
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An edition of Game-based marketing (2010)

Game-based marketing

inspire customer loyalty through rewards, challenges, and contests

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Wiley
Language
English
Pages
220

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Subjects
Customer loyalty programs, Marketing, Customer loyalty, Consumer behavior

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Edition Availability
Cover of: Game-based marketing
Game-based marketing: inspire customer loyalty through rewards, challenges, and contests
2010, Wiley
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

Foreword / Robin Kent
Introduction
The argument for loyalty
Passive play
Social networks and leaderboards
Funware mechanics: point and beyond
Prizes and games of chance
The ultimate funware: frequent flyer programs
Know thy player
The future of gamers: Generation G
Motivationing sales with funware: getting employees into the game
Everyone wins: games in your business.

Edition Notes

Includes bibliographical references and index.

Published in
Hoboken, N.J

Classifications

Dewey Decimal Class
658.8/12
Library of Congress
HF5415.525 .Z53 2010, HF5415.525.Z53 2010

The Physical Object

Pagination
xviii, 220 p. :
Number of pages
220

ID Numbers

Open Library
OL24408892M
ISBN 10
0470562234
ISBN 13
9780470562239
LCCN
2009044774
OCLC/WorldCat
437306198

Source records

Library of Congress MARC record
Better World Books record
Library of Congress MARC record

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History

Download catalog record: RDF / JSON
August 21, 2020 Edited by ImportBot import existing book
November 9, 2010 Created by ImportBot initial import