An edition of The globalization of advertising
(2010)
The globalization of advertising
1st ed.
by Jonathan V. Beaverstock
- 1 Want to read
Share
×Close
This work doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
| Edition | Availability |
|---|---|
1
|
aaaa
|
Book Details
Table of Contents
Situating global advertising agencies and cities
Introduction
The global advertising agency
Cities and the grounding of global advertising work
Geographies of advertising work in the twenty first century
Cities and advertising globalization: New York, Los Angeles, and Detroit in a global perspective
Agencies and advertising globalization : coordinating interactions with clients and consumers
Agency - city relationships in advertising globalization
New York City : from centre of global advertising to a global advertising centre
Los Angeles : a paradoxically "local" creative city
Detroit : market change and a city falling outside of the global space economy
Coda : agencies, cities, and recession
Conclusions : advertising agencies and cities in the space economy.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
Edition Identifiers
Work Identifiers
Community Reviews (0)
| December 15, 2022 | Edited by MARC Bot | import existing book |
| November 16, 2010 | Created by ImportBot | initial import |