An edition of Broadcast/broadband copywriting
(2010)
Broadcast/broadband copywriting
8th ed.
by Peter B. Orlik
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Subjects
Authorship, Broadcast advertising, BroadcastingShowing 1 featured edition. View all 1 editions?
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Book Details
Table of Contents
Copywriting dimensions
The copywriting marketplace
Copywriting and the communication process
Tools of our trade
Rational and emotional attractions
Making sense of our audience
CDVP factors
Audio copywriting
Key elements of audio writing
Audio commercials
Additional audio endeavors
Video copywriting
Key elements of video writing
The business of television commercials
Additional video and broadband endeavors
Campaign copywriting
Public service assignments
Electronic media campaign construction
Outro.
Edition Notes
Includes bibliographical references (p. 477-488) and index.
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| November 19, 2010 | Created by ImportBot | initial import |