An edition of Leveraging consumer psychology for effective health communications
(2011)
Leveraging consumer psychology for effective health communications
the obesity challenge
by Rajeev Batra
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Subjects
Health Promotion, Consumer Health Information, Clinical health psychology, Psychology, Social Marketing, Communication in medicine, Health education, Prevention & control, Obesity, Consumer Advocacy, Prevention, Health promotion, Health Education, Communication en médecine, Éducation sanitaire, Santé, Psychologie clinique| Edition | Availability |
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1
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
2011, Taylor & Francis Group
in English
0765627183 9780765627186
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WorldCat
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2
Leveraging consumer psychology for effective health communications: the obesity challenge
2011, M.E. Sharpe
in English
0765627175 9780765627179
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Libraries near you:
WorldCat
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Book Details
Table of Contents
Design of effective obesity communications : insights from consumer research / Punam A. Keller and Donald R. Lehmann
Population-based prevention of obesity / American Heart Association
An ounce of prevention, an apple a day : effects of consumers' lay theories on health-related behaviors / Anirban Mukhopadhyay
Calorie estimation biases in consumer choice / Alexander Chernev and Pierre Chandon
Food temptations versus self-control : friends or enemies? / Kelly Geyskens
Thinking about health and obesity : how consumers' mental experiences influence health judgments / Ian Skurnik, Carolyn Yoon, and Norbert Schwarz
How the body type of others impacts our food consumption / Brent McFerran ... [et al.]
The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors / Daniel J. O'Keefe and Jakob D. Jensen
Practicing what you preach : using hypocrisy and cognitive dissonance to reduce the risk for obesity / Jeff Stone
The use of negative emotions in health communication : implications for fighting obesity / Imène Becheur and Pierre Valette-Florence
Using identity signaling to combat obesity and improve public health / Lindsay P. Rand and Jonah Berger
Developing and validating motivational message interventions for improving prescription drug adherence with consumers confronting chronic diseases / Gary L. Kreps ... [et al.]
Preventing childhood obesity by persuading mothers to breastfeed : matching appeal type to personality / John J. Sailors
Ecological factors and childhood obesity : a structural look / Nancy Wong and Myoung Kim
The impact of health games on consumers' physical activity and healthy eating intentions / Seung-A Annie Jin
Bringing a bit of social marketing to the problem of obesity / Michael L. Rothschild
Marketing MyPyramid : taking the dietary guidelines home / Brian Wansink
Simplified nutrition guidelines to fight obesity / Jason Riis and Rebecca Ratner
Shrinking liberty to combat expanding waistlines / Peter A. Ubel
Controlling obesity : lessons learned from tobacco control and tobacco marketing research / Barbara Loken, K. Viswanath, and Melanie A. Wakefield.
Edition Notes
Includes bibliographical references and index.
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| June 2, 2023 | Edited by ImportBot | import existing book |
| December 12, 2022 | Edited by MARC Bot | import existing book |
| August 15, 2020 | Edited by ImportBot | import existing book |
| November 19, 2010 | Created by ImportBot | initial import |