An edition of Handbook of research on digital media and advertising
(2010)
Handbook of research on digital media and advertising
user generated content consumption
by Matthew S. Eastin
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"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
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Handbook of research on digital media and advertising: user generated content consumption
2010, Information Science Reference
in English
1605667927 9781605667928
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Includes bibliographical references and index.
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| December 3, 2010 | Created by ImportBot | initial import |