The author explores the role that cultural knowledge must play in thinking about a new strategy for counterinsurgency. Although the importance of cultural awareness and understanding of adversary societies has been widely recognized as essential to operations and tactics on the battlefield, its significance has been largely ignored in formulating the broader strategic goals of counterinsurgency. The author highlights the importance of culture, and cultural awareness, in formulating a broad strategy for counterinsurgency which also has wide-ranging implications for U.S. foreign policy.