An edition of Testimonial advertising in the American marketplace
(2009)
Testimonial advertising in the American marketplace
emulation, identity, community
1st ed.
by Marlis Schweitzer
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Subjects
History, Advertising, Psychological aspectsPlaces
United States| Edition | Availability |
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1
Testimonial advertising in the American marketplace: emulation, identity, community
2009, Palgrave Macmillan
in English
- 1st ed.
0230615600 9780230615601
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Book Details
Table of Contents
Testimonials in silk : Juba and the legitimization of American blackface minstrelsy in Britain
The testifying subject : reliability in marketing, science, and law at the end of the age of Barnum
"After a season of war" : sharing horticultural success in the reconstruction-era landscape
"The ten year club" : artificial limbs and testimonials at the turn of the twentieth century
"The mad search for beauty" : actresses, cosmetics, and the middle-class market
"I am Kay and I prefer modern" : bridal testimonials and the rise of consumer rites, 1920s-1950s
"Dear friend" : Charles Atlas, American masculinity, and the bodybuilding testimonial, 1894-1944
"For us, by us" : hip-hop fashion,, commodity blackness and the culture of emulation.
Edition Notes
Includes bibliographical references and index.
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| December 9, 2010 | Created by ImportBot | initial import |