An edition of Social media metrics
(2010)
Social media metrics
how to measure and optimize your marketing investment
by Jim Sterne
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Social media metrics: how to measure and optimize your marketing investment
2010, Wiley
in English
0470583789 9780470583784
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Table of Contents
Getting focused : identifying goals
Getting attention : reaching your audience
Getting respect : identifying influence
Getting emotional : recognizing sentiment
Getting response : triggering action
Getting the message : hearing the conversation
Getting results : driving business outcomes
Getting buy-in : convincing your colleagues
Getting ahead : seeing the future.
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Includes index.
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| December 9, 2010 | Created by ImportBot | initial import |