Curt, 29, is the lead copywriter at an advertising agency and a notorious womanizer and lead copywriter. His beautiful new bride, Nina, is a magazine writer working on her first novel who knows he has difficulty resisting beautiful women, and she keeps forgiving him and taking him back.

Curt's sex addiction is taking its toll on all aspects of his life: he is drinking too much, he loses weight, and his ad copy is suffering. He knows he should quit, but he can't give up the sinful, degrading sex. Desperate, he gets a room in a cheap motel and tries to commit suicide by drinking himself to death. At the last moment, his wife Nina and a friend from work find him and save him.