An edition of Managing customer relationships (2011)

Managing customer relationships

a strategic framework

2nd ed.

by

  • 1 Want to read
Managing customer relationships
Don Peppers, Don Peppers
Not in Library

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Last edited by ImportBot
December 16, 2010 | History
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An edition of Managing customer relationships (2011)

Managing customer relationships

a strategic framework

2nd ed.

by

  • 1 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
John Wiley
Language
English

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Subjects

Management, Marketing, Information storage and retrieval systems, Relationship marketing, Marketing information systems, Consumers' preferences, Customer relations

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Edition Availability
Cover of: Managing customer relationships
Managing customer relationships: a strategic framework
2011, John Wiley
in English - 2nd ed.
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

Evolution of relationships with customers
The thinking behind customer relationships
Customer relationships : basic building blocks of IDIC and trust
Identifying customers
Differentiating customers : some customers are worth more than others.

Edition Notes

Includes index.

Published in
Hoboken, N.J

Classifications

Dewey Decimal Class
658.8/12
Library of Congress
HF5415.5 .P458 2011

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL24539576M
ISBN 13
9780470423479
LCCN
2010027042
OCLC/WorldCat
643764006

Source records

Library of Congress MARC record

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December 16, 2010 Created by ImportBot initial import