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"The Director of Global Agency Strategy & Management at Mircrosoft Corporation advises advertising, marketing, and communication agency managers and their clients about how to get the most from their client/agency partnership. He guides readers to adopt the industry's best practices and to avoid the common pitfalls"--Provided by publisher.
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Previews available in: English
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Agency mania: harnessing the madness of client/agency relationships for high-impact results
2010, SelectBooks, Inc.
in English
- 1st ed.
159079205X 9781590792056
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Includes index.
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November 13, 2020 | Edited by MARC Bot | import existing book |
August 25, 2020 | Edited by ImportBot | import existing book |
January 7, 2011 | Created by ImportBot | initial import |