An earnings-return model for strategic market planning
by Jagdish N. Sheth
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Few models currently exist which aid managers in their strategic market planning. The models or frameworks which do exist have a variety of shortcomings, a major one being an inadequate linkage to a business organization's dominant goals for existence -- earnings and return on investment. This paper develops a planning model based on a firm's present levels of earnings and return designed to provide a partial foundation on which its managers can base their strategic market planning. Depending upon the firm's placement in the model, different organizational objectives and strategies exist for improving future performance.
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Economics| Edition | Availability |
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1
An earnings-return model for strategic market planning
1982, College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois at Urbana-Champaign
in English
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Includes bibliographical references (p. 38-39).
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| July 14, 2020 | Edited by MARC Bot | remove fake subjects |
| August 25, 2011 | Edited by ImportBot | import new book |
| March 30, 2011 | Created by ImportBot | initial import |