An edition of Apple (1997)

Apple

the inside story of intrigue, egomania, and business blunders

1st ed.
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Last edited by MARC Bot
July 12, 2024 | History
An edition of Apple (1997)

Apple

the inside story of intrigue, egomania, and business blunders

1st ed.
  • 6 Want to read
  • 1 Have read

Apple Computer, founded as a garage start-up by Steve Jobs and Steve Wozniak in 1976, was once a shining example of the American success story. The company launched the personal-computer revolution in 1978 with the first all-purpose desktop PC, the Apple II. In 1980, long before technology stocks were popular, Apple's initial public offering was one of the most highly awaited events in Wall Street history. Jobs at twenty-five and "the Woz" at thirty became instant millionaires.

Within five years, Apple, with sales of $300 million, catapulted itself into the ranks of the Fortune 500 and became the darling of the national business press. Then came the Macintosh computer, so easy to use, it had a ten-year jump on the industry. Sales peaked at $11 billion in 1995. But by that time, Apple had become a troubled company.

This book, written by a Wall Street Journal technology reporter, is the most detailed study to date of the past decade of Apple's turbulent history. Jim Carlton walks us down company corridors, into the boardroom, and through barriers to research laboratories, and reveals a seething cauldron of petty infighting and buried secrets.

Through exhaustive interviews with more than 160 former Apple employees, industry experts, and competitors - including Bill Gates, Sculley, and Amelio - Carlton discovers confidential memos, late-night rendezvous, and fateful decisions that forever changed the company's path. He portrays a company very different from the glamorous technology leader that designed computers for "the rest of us" and illuminates what might have been and what really happened to this once-great icon of American business.

Publish Date
Language
English
Pages
463

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Previews available in: English

Edition Availability
Cover of: Apple
Apple: the inside story of intrigue, egomania, and business blunders
1998, Century
in English
Cover of: Apple
Apple: The Inside Story of Intrigue, Egomania, and Business Blunders
January 1997, Diane Pub Co
Hardcover in English
Cover of: Apple:
Apple:: The Inside Story of Intrigue, Egomania, and Business Blunders
October 15, 1997, Crown Business
Hardcover in English - 1st edition
Cover of: Apple
Apple
October 15, 1997, Random House Value Publishing
in English
Cover of: Apple
Apple: the inside story of intrigue, egomania, and business blunders
1997, Times Business/Random House
in English - 1st ed.
Cover of: Apple
Apple: the inside story of intrigue, egomania, and business blunders
1997, Times Business/Random House
in English - 1st ed.

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Book Details


Edition Notes

Includes bibliographical references and index.

Published in
New York

Classifications

Dewey Decimal Class
338.7/61004165
Library of Congress
HD9696.C64 A8633 1997

The Physical Object

Pagination
xiii, 463 p. ;
Number of pages
463

ID Numbers

Open Library
OL668573M
Internet Archive
appleinsidestory00carl
ISBN 10
0812928512
LCCN
97014371
OCLC/WorldCat
36759868
Library Thing
196689
Goodreads
581496

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History

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July 12, 2024 Edited by MARC Bot import existing book
November 17, 2022 Edited by ImportBot import existing book
March 2, 2020 Edited by MARC Bot remove fake subjects
October 8, 2017 Edited by MARC Bot merge duplicate works of 'Apple'
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