An edition of Winning results with Google AdWords
(2005)
Winning results with Google AdWords
by Andrew Goodman
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Previews available in: English
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Book Details
Table of Contents
Pt. 1.The paid search opportunity. How big is this market? The rapid rise of paid search
A $4 billion afterthought: how Google entered the advertising market
Pt. 2. How to play the AdWords game. First principles for reaching customers through AdWords
AdWords basics
Setting up ad groups
Pt. 3. Intermediate-level strategies. Keyword selection and bidding: tapping into powerful AdWords features
Writing winning ads
Big-picture planning and making the case to the boss
Expanding your ad distribution: opportunities and pitfalls
Pt. 4. The next level: winning the AdWords game. Tracking users after they click
Increasing conversion rates
Online targeting past and present (and maybe the future)
Edition Notes
Includes bibliographical references and index.
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| March 7, 2023 | Edited by MARC Bot | import existing book |
| August 1, 2020 | Edited by ImportBot | import existing book |
| March 2, 2020 | Edited by MARC Bot | remove fake subjects |
| July 9, 2011 | Created by ImportBot | import new book |