Winning results with Google AdWords

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Last edited by MARC Bot
March 7, 2023 | History

Winning results with Google AdWords

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Publish Date
Language
English
Pages
352

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Previews available in: English

Edition Availability
Cover of: Winning results with Google AdWords
Winning results with Google AdWords
2005, McGraw-Hill/Osborne
in English

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Book Details


Table of Contents

Pt. 1.The paid search opportunity. How big is this market? The rapid rise of paid search
A $4 billion afterthought: how Google entered the advertising market
Pt. 2. How to play the AdWords game. First principles for reaching customers through AdWords
AdWords basics
Setting up ad groups
Pt. 3. Intermediate-level strategies. Keyword selection and bidding: tapping into powerful AdWords features
Writing winning ads
Big-picture planning and making the case to the boss
Expanding your ad distribution: opportunities and pitfalls
Pt. 4. The next level: winning the AdWords game. Tracking users after they click
Increasing conversion rates
Online targeting past and present (and maybe the future)

Edition Notes

Includes bibliographical references and index.

Published in
Emeryville, Calif

Classifications

Dewey Decimal Class
658.8/72
Library of Congress
HF5415.1265 .G656 2005, HG6146.I58 G664 2005, HF5415.1265

The Physical Object

Pagination
xx, 352 p. :
Number of pages
352

ID Numbers

Open Library
OL24755262M
Internet Archive
winningresultswi00good
ISBN 10
0072257024
ISBN 13
9780072257021
LCCN
2006295995
OCLC/WorldCat
56652011

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History

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March 7, 2023 Edited by MARC Bot import existing book
August 1, 2020 Edited by ImportBot import existing book
March 2, 2020 Edited by MARC Bot remove fake subjects
July 9, 2011 Created by ImportBot import new book