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"Open Wide shines a bright light on the secretive inner workings of Hollywood's vast sales and marketing machine, past and present. As the authors explore how and why box office receipts have evolved from a closely guarded corporate secret to a national obsession, they bring insight to an industry that is increasingly devoted to producing the next big blockbuster - the next high-concept, future-franchise picture that they can "open wide.""--BOOK JACKET.
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Open wide: how Hollywood box office became a national obsession
2004, Miramax Books/Hyperion
in English
- 1st ed.
1401352006 9781401352004
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Includes bibliographical references and index.
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