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Subjects
Enseignement supérieur, Higher Education, Universiteiten, Öffentlichkeitsarbeit, Universités, Marketing, Hochschule, Relations publiques, Public relations, Forschungstransfer, Enseignement universitaire, Université, Universities and colleges, Universities and colleges, united states, Education, higher, finance, Universities and colleges, public relations, Universities, Colleges and universities, Higher education, Umschulungswerkstätten für Siedler und AuswandererPlaces
United States, États-Unis, USAShowing 1 featured edition. View all 1 editions?
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Shakespeare, Einstein, and the bottom line: the marketing of higher education
2003, Harvard University Press
in English
0674011465 9780674011465
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Book Details
Table of Contents
Introduction : the new U
This little student went to market
Nietzsche's niche : the University of Chicago
Benjamin Rush's "brat" : Dickinson College
Star wars : New York University
The dead hand of precedent : New York Law School
Kafka was an optimist : the University of Southern California and the University of Michigan
Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia
Rebel alliance : classics departments in the Associated Colleges of the South
The market in ideas : Columbia University and the Massachusetts Institute of Technology
The British are coming, and going : Open University
A good deal of collaboration : the University of California, Berkeley
The information technology gold rush : IT certification courses in Silicon Valley
They're all business : DeVry University
Conclusion : the corporation of learning.
Edition Notes
Includes bibliographical references (p. 265-314) and index.
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Feedback?August 19, 2021 | Edited by MARC Bot | import existing book |
August 19, 2020 | Edited by ImportBot | import existing book |
February 13, 2020 | Edited by MARC Bot | remove fake subjects |
July 22, 2017 | Edited by Mek | adding subject: In library |
July 14, 2011 | Created by ImportBot | import new book |