An edition of Managing green issues
(2007)
Managing green issues
2nd ed., rev. and updated.
by Tom Curtin
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Managing green issues
2007, Palgrave Macmillian
in English
- 2nd ed., rev. and updated.
023050003X 9780230500037
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Book Details
Table of Contents
Corporate reputation in a "green" world
The rise of environmental consciousness and conscience
What makes a green issue?
The environmental movement - corporations for a new millennium
Identifying and segmenting stakeholders
Stakeholders within the power pyramid
The stakeholder diagnostic
Launching and managing issues-related projects
Finding third party advocates
Getting TPAs to act on a project
Public consultation and communications techniques
Public consultation - getting it right
Methods of public consultation
Managing public meetings
Dealing with the media
Establishing and maintaining environmental credentials
Conclusion: green can be irrational.
Edition Notes
Includes index.
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| July 22, 2011 | Created by LC Bot | import new book |