An edition of An analysis of product-fact versus psychosocial appeals in advertising (1969)

An analysis of product-fact versus psychosocial appeals in advertising

an application of the theory and methods of the behavioral sciences to a business problem

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Cover of: An analysis of product-fact versus psychosocial appeals in advertising by David W. Nylen
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Last edited by MARC Bot
October 8, 2017 | History
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An edition of An analysis of product-fact versus psychosocial appeals in advertising (1969)

An analysis of product-fact versus psychosocial appeals in advertising

an application of the theory and methods of the behavioral sciences to a business problem

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Language
English
Pages
258

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Previews available in: English

Subjects
Advertising, Psychological aspects
Edition Availability
Cover of: An analysis of product-fact versus psychosocial appeals in advertising
An analysis of product-fact versus psychosocial appeals in advertising: an application of the theory and methods of the behavioral sciences to a business problem.
1969
in English
Libraries near you: WorldCat
Cover of: An analysis of product-fact versus psychosocial appeals in advertising
An analysis of product-fact versus psychosocial appeals in advertising: an application of the theory and methods of the behavioral sciences to a business problem
1969
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Manuscript copy.

Vita.

Thesis -- University of Florida.

Bibliography: leaves 245-246.

The Physical Object

Pagination
v, 258 leaves.
Number of pages
258

ID Numbers

Open Library
OL24830304M
Internet Archive
analysisofproduc00nylerich
OCLC/WorldCat
13160768

Source records

Internet Archive item record

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October 8, 2017 Edited by MARC Bot merge duplicate works of 'An analysis of product-fact versus psychosocial appeals in advertising'
July 26, 2011 Created by ImportBot import new book