An edition of Discover your CEO brand (2012)

Discover your CEO brand

secrets to embracing and maximizing your unique value as a leader

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Last edited by MARC Bot
August 14, 2021 | History
An edition of Discover your CEO brand (2012)

Discover your CEO brand

secrets to embracing and maximizing your unique value as a leader

  • 1 Want to read

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Publish Date
Publisher
McGraw-Hill
Language
English

Buy this book

Previews available in: English

Book Details


Table of Contents

Why you need a brand
and why your brand matters
Lessons from exceptional CEO brands
Your CEO brand : the story of you
Brand recognition - what do people say about you?
Leveraging your brand to drive spectacular results
Personal choices that burnish your reputation
Communicate your leadership brand
The social media world -what today's CEO must know
CEO brand "disaster avoidance kit" : do no harm
Your personal brand team : people who make you look good
10 fast-track tips to accelerate brand-building
Your leadership legacy : writing history today.

Edition Notes

Includes index.

Published in
New York

Classifications

Dewey Decimal Class
658.4/092
Library of Congress
HD38.2 .B38 2012, HD38.2.B38 2012

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL24848437M
Internet Archive
discoveryourceob0000bate
ISBN 10
0071762868
ISBN 13
9780071762861
LCCN
2011018030

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History

Download catalog record: RDF / JSON
August 14, 2021 Edited by MARC Bot import existing book
August 2, 2020 Edited by ImportBot import existing book
July 26, 2011 Created by LC Bot import new book