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Previews available in: English
Edition | Availability |
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Discover your CEO brand: secrets to embracing and maximizing your unique value as a leader
2012, McGraw-Hill
in English
0071762868 9780071762861
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Book Details
Table of Contents
Why you need a brand
and why your brand matters
Lessons from exceptional CEO brands
Your CEO brand : the story of you
Brand recognition - what do people say about you?
Leveraging your brand to drive spectacular results
Personal choices that burnish your reputation
Communicate your leadership brand
The social media world -what today's CEO must know
CEO brand "disaster avoidance kit" : do no harm
Your personal brand team : people who make you look good
10 fast-track tips to accelerate brand-building
Your leadership legacy : writing history today.
Edition Notes
Includes index.
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August 14, 2021 | Edited by MARC Bot | import existing book |
August 2, 2020 | Edited by ImportBot | import existing book |
July 26, 2011 | Created by LC Bot | import new book |