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"An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new market opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution. "--
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Previews available in: English
Subjects
Amazon.com (Firm), Electronic commerce, BUSINESS & ECONOMICS / Corporate & Business History, Businessmen, BIOGRAPHY & AUTOBIOGRAPHY / Business, Booksellers and bookselling, Internet bookstores, Biography, History, Amazon.com (firm), Booksellers and bookselling, biography, Businesspeople, biography, Book industries and trade, data processing, Hommes d'affaires, Biographies, Librairies sur Internet, Histoire, Commerce électroniquePeople
Jeffrey BezosPlaces
United StatesShowing 6 featured editions. View all 6 editions?
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1
One Click: Jeff Bezos and the Rise of Amazon.com
2012, Penguin Books, Limited, Portfolio/Penguin
in English
0670920673 9780670920679
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2
One Click: Jeff Bezos and the Rise of Amazon.com
Jan 01, 2012, Blackstone Pub
preloaded digital audio player
1455126772 9781455126774
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3
One Click: Jeff Bezos and the Rise of Amazon. com
2012, Penguin Publishing Group
in English
1591845858 9781591845850
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4
One click: Jeff Bezos and the rise of Amazon.com
2011, Portfolio/Penguin
Hardcover
in English
1591843758 9781591843757
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5
One Click: Jeff Bezos and the Rise of Amazon.com
Oct 27, 2011, Blackstone Audio, Inc., Blackstone Audiobooks
audio cd
145512673X 9781455126736
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6
One Click: Jeff Bezos and the Rise of Amazon.com
2011, Penguin Books, Limited
in English
014197110X 9780141971100
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Book Details
Edition Notes
Includes bibliographical references and index.
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The Physical Object
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Feedback?October 14, 2022 | Edited by ImportBot | import existing book |
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