An edition of Marketing strategy and competitive positioning
(2011)
Marketing strategy and competitive positioning
5th ed.
by Graham J. Hooley
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Marketing, Target marketing, Management, Business planning| Edition | Availability |
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1
Marketing strategy and competitive positioning
2011, Pearson Financial Times/Prentice Hall
in English
- 5th ed.
0273740938 9780273740933
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Book Details
Table of Contents
Marketing strategy
Market-led strategic management
Strategic marketing planning
Competitive market analysis
The changing market environment
Customer analysis
Competitor analysis
Understanding the organisational resource base
Forecasting future demand and market requirements
Identifying current and future competitive positions
Segmentation and positioning principles
Segmentation and positioning research
Selecting market targets
Competitive positioning strategies
Creating sustainable competitive advantage
Competing through the new marketing mix
Competing through innovation
Competing through superior service and customer relationships
Implementing the strategy
Strategic customer management
Strategic alliances and networks
Strategy implementation and internal marketing
Corporate social responsibility
Conclusions
Twenty-first century marketing.
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| October 6, 2022 | Edited by ImportBot | import existing book |
| August 21, 2020 | Edited by ImportBot | import existing book |
| July 27, 2011 | Created by LC Bot | import new book |