An edition of Strategic market management
(2011)
Strategic market management
9th ed.
by David A. Aaker
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Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more.
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Subjects
Marketing, Management, Strategic planning, Marketing, managementShowing 1 featured edition. View all 1 editions?
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Edition Notes
Previous ed.: 2008.
Includes bibliographical references and index.
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| October 18, 2022 | Edited by ImportBot | import existing book |
| October 17, 2020 | Edited by MARC Bot | import existing book |
| July 27, 2011 | Created by LC Bot | import new book |