An edition of Gonzo marketing
(2001)
Gonzo marketing
winning through worst practices
by Christopher Locke
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A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
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Previews available in: English
Subjects
Commerce électronique, Customer Satisfaction, Internet marketing, Commerce, Electronic commerce, Marketing sur Internet, Relations avec la clientèle, Innovations, Public Relations, Computer Communication Networks, Advertising, Internet, Technological innovations, Customer relations, Organizational Innovation| Edition | Availability |
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Gonzo marketing: winning through worst practices
2001, Perseus Pub.
in English
0738204080 9780738204086
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Book Details
Table of Contents
Eight miles high : the view from 40,000 feet
The value proposition
Code blue in the marketing ward
Stories as strange attractors
Social marketing and public journalism
From micromedia to micromarkets
The Gonzo model
Champions of the world.
Edition Notes
"Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--P. ix.
Includes bibliographical references and index.
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| January 26, 2022 | Edited by ImportBot | import existing book |
| February 13, 2020 | Edited by MARC Bot | remove fake subjects |
| July 21, 2017 | Edited by Mek | adding subject: In library |
| July 27, 2011 | Created by ImportBot | import new book |