Fundamentals of business communication

1st ed.
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Last edited by Bryan Tyson
April 17, 2014 | History

Fundamentals of business communication

1st ed.
  • 5.0 (1 rating) ·
  • 1 Currently reading

Fundamentals of Business Communication takes an integrated approach to learning. As many skills are vital to the communication process, each is addressed together and individually. A unit on grammar reinforces the basic knowledge needed to structure words appropriately. Features, such as Cases, Business Ethics, and Business Protocol, are provided at the point of coverage to provide a clearer understanding of topics. Skills associated with the college and career readiness concepts of reading, writing, listening, and speaking are applied in context to increase student understanding. The Careers and Communication feature provides an overview of the 16 career clusters and the impact of communication skills on each occupational area. Data files available on the student companion website provide additional exercises to provide practice and reinforce learning. - Publisher.

Publish Date
Language
English
Pages
486

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Edition Availability
Cover of: Fundamentals of business communication
Fundamentals of business communication
2012, Goodheart-Willcox Company
Hardcover in English - 1st ed.

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Book Details


Table of Contents

Unit 1 : Communicating for success.
Understanding the communication process
Communicating in a global society
Using technology to communicate
Communicating and working in teams
Unit 2 : Grammar basics for successful communication.
Improving grammar skills
Improving grammar mechanics
Unit 3 : Writing for successful communication.
Writing as a process
Writing style
Formatting letters, memos, and e-mails
Writing effective business communication
Unit 4 : Speaking for successful communication.
Speaking informally
Giving presentations
Using digital media
Unit 5 : Listening and reading for successful communication.
Listening with a purpose
Reading with a purpose
Unit 6 : Writing for successful business purposes.
Writing and interviewing for employment
Writing reports
Using visual aids

Edition Notes

Includes index.

Published in
Tinley Park, Ill

Classifications

Dewey Decimal Class
651.7
Library of Congress
HF5718 .R593 2012

The Physical Object

Format
Hardcover
Pagination
476 p.
Number of pages
486
Dimensions
29 x x centimeters

ID Numbers

Open Library
OL24881258M
ISBN 10
160525472X
ISBN 13
9781605254722
LCCN
2010040298

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History

Download catalog record: RDF / JSON
April 17, 2014 Edited by Bryan Tyson Added new cover
April 17, 2014 Edited by Bryan Tyson Edited without comment.
July 29, 2011 Created by LC Bot import new book