An edition of Ambushers vs. sponsors (2009)

Ambushers vs. sponsors

does the mouse bite the guarded cheese?

by

Ambushers vs. sponsors
Seema Gupta, Seema Gupta
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Last edited by LC Bot
July 29, 2011 | History
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An edition of Ambushers vs. sponsors (2009)

Ambushers vs. sponsors

does the mouse bite the guarded cheese?

by

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Indian Institute of Management
Language
English
Pages
53

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Subjects

Television advertising, Consumer behavior

Places

India
Edition Availability
Cover of: Ambushers vs. sponsors
Ambushers vs. sponsors: does the mouse bite the guarded cheese?
2009, Indian Institute of Management
Microform in English
  • Not in Library

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Book Details

Edition Notes

Includes bibliographical references (p. 40-47).

Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2011. x microfiches Master microform held by: DLC.

Published in
Bangalore
Series
IIMB working paper -- no. 2009-10-293

Classifications

Library of Congress
Microfiche# (H), Microfiche 2013/60130 (H)

The Physical Object

Format
Microform
Pagination
53 p.
Number of pages
53

ID Numbers

Open Library
OL24887017M
LCCN
2011321850

Source records

Library of Congress MARC record
Library of Congress MARC record

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