An edition of Celebrity endorsements and brand personality (2009)

Celebrity endorsements and brand personality

by Subhadip Roy

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An edition of Celebrity endorsements and brand personality (2009)

Celebrity endorsements and brand personality

by Subhadip Roy

0 Ratings
5 Want to read
0 Currently reading
0 Have read

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Publish Date

2009

Publisher

[Supply Chain Management Centre], Indian Institute of Management

Language

English

Pages

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Book Details

Edition Notes

Includes statistical tables.

Includes bibliographical references (p. 23-31).

Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2007. x microfiches Master microform held by: DLC.

Published in: Bangalore
Series: IIMB working paper -- no. 2009-09-289

Classifications

Library of Congress: Microfiche 2011/ (H), Microfiche 2013/60118 (H)

The Physical Object

Format: Microform
Pagination: 31 p.
Number of pages: 31

ID Numbers

Open Library: OL24897211M
LCCN: 2011321871

Source records

Library of Congress MARC record
Library of Congress MARC record

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Celebrity endorsements and brand personality

by Subhadip Roy