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How does advertising impact teen behavior?
2012, Greenhaven Press
in English
0737755784 9780737755787
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Book Details
Table of Contents
Advertising promotes consumerism in children and teens / Victor C. Strasburger, Barbara J. Wilson, Amy B. Jordan
Peers have the greatest influence on teens' buying behaviors / PriceWaterhouseCooper
Advertising sexualizes children and youths / Diane E. Levin and Jean Kilbourne
Tweens have become more aware of advertising and brands / Jayne O'Donnell
Online advertising aggressively targets children and teens / Jeff Chester and Kathryn Montgomery
Teens may not respond to online advertising / Mark Dolliver
Text messaging can be an effective marketing tool to reach teens / Alana Semuels
Alcohol advertising influences teen drinking / Nova Scotia Department of Health Promotion and Protection
Alcohol advertising does not significantly influence teen drinking / STATS
Smoking advertisements influences teen smoking / Robert A. Wascher
Anti-smoking advertisements can reduce teen smoking / Michael Eriksen
Fast food advertising is linked to rising childhood and teen obesity / American Psychological Association
Fast food advertising is not linked to rising childhood and teen obesity / Gary Becker.
Edition Notes
Includes bibliographical references and index.
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