An edition of Transitioned media
(2010)
Transitioned media
a turning point into the digital realm
by Gali Einav
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Transitioned media: a turning point into the digital realm
2010, Springer
in English
1441960988 9781441960986
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Table of Contents
Introduction: the end of media as we know it? / Gali Einav
The changing world of advertising and consumer behavior. TV for the twenty-first century : the video ad model in transition / Adam Gerber and Rick Mandler
Branded entertainment : how advertisers and networks are working together to reach consumers in the new media environment / Rachel Mueller-Lust
The evolution of cross-platform media use in the United States : insights from consumer research and NBC Universal's "Olympic Research Lab" / Horst Stipp
The changing face of traditional media : the news business case study. We interrupt this program
the cosmic change in the "news business" / Jeff Gralnick
Mobile social networking and the news / Laura Forlano
Parsing the online ecosystem : journalism, media, and the blogosphere / John Kelly
Media reinvented : case studies of transitioning into a digital age. The transition to digital TV : a case study of HDTV / John Carey
The fat lady still sings : bringing music into the digital age / Lydia Loizides
How cinema is digital / Kristen M. Daly
Thumb wars : body and mind in video games / Liel Leibovitz.
Edition Notes
Includes bibliographical references and index.
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| July 30, 2011 | Created by LC Bot | import new book |