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"Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news. Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization"--
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Previews available in: English
Subjects
Reputation, BUSINESS & ECONOMICS / Leadership, Public opinion, BUSINESS & ECONOMICS / Government & Business, Internet, Security measures, COMPUTERS / Internet / General, World Wide Web, BUSINESS & ECONOMICS, Marques commerciales, Government & Business, COMPUTERS, Opinion publique, Délits informatiques, General, Leadership, Image numérique, Prestige, Rufmord, Droit de la protection des données, Computer crimes, Internet, security measuresEdition | Availability |
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Digital assassination: protecting your reputation, brand, or business against online attacks
2011, St. Martin's Press
in English
- 1st ed.
0312617917 9780312617912
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Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks
2011, St. Martin's Press
in English
1429989386 9781429989381
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Book Details
Edition Notes
Includes bibliographical references and index.
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