Making customer satisfaction happen

a strategy for delighting customers

1st ed.
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Last edited by ImportBot
February 25, 2022 | History

Making customer satisfaction happen

a strategy for delighting customers

1st ed.
  • 1 Want to read

Making Customer Satisfaction Happen provides a customer focus for your company's Total Quality process. Drawing on actual case studies of 'world-class' customer satisfaction organizations, Rod McNealy clearly illustrates the power of customer satisfaction as a strategic weapon for any business. Significantly, this book provides both an easily understandable and implementable approach to meeting and exceeding your customers' needs and expectations. Making Customer Satisfaction Happen is targeted at a broad audience of managers in any type of organization - large or small, public or private, operating for profit or non-profit. This is a 'hands-on', action-oriented, instructive guide to achieving customer satisfaction. It offers a proven approach for meeting and exceeding customers' needs and expectations to the point of 'delighting' them.

Publish Date
Publisher
Chapman & Hall
Language
English
Pages
192

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Previews available in: English

Book Details


Table of Contents

1. Getting started
2. Customer satisfaction pays
3. Customers and our organization: blessing or burden
4. The making customer satisfaction happen model
5. Best practices in making customer satisfaction happen
6. An approach to customer satisfaction research.

Edition Notes

Includes bibliographical references and index.

Published in
London, New York

Classifications

Dewey Decimal Class
658.812
Library of Congress
HF5415.5 .M36x 1994, TJ1-1570

The Physical Object

Pagination
xii, 192 p. :
Number of pages
192

ID Numbers

Open Library
OL24960864M
Internet Archive
makingcustomersa00mcne
ISBN 10
0412589206
ISBN 13
9780412589201
OCLC/WorldCat
31773284

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History

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February 25, 2022 Edited by ImportBot import existing book
February 13, 2020 Edited by MARC Bot remove fake subjects
January 26, 2012 Edited by EdwardBot add books to in library lending
August 15, 2011 Edited by ImportBot import new book
August 11, 2011 Created by ImportBot import new book