An edition of Building brand authenticity
(2009)
Building brand authenticity
7 habits of iconic brands
by Michael Beverland
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"The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity"--Provided by publisher.
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Subjects
Brand name products, Branding (Marketing), Marketing| Edition | Availability |
|---|---|
1
Building Brand Authenticity: 7 Habits of Iconic Brands
2009, Palgrave Macmillan
in English
0230250068 9780230250062
|
zzzz
Libraries near you:
WorldCat
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2
Building brand authenticity: 7 habits of iconic brands
2009, Palgrave Macmillan
in English
0230580319 9780230580312
|
aaaa
Libraries near you:
WorldCat
|
|
3
Building Brand Authenticity: 7 Habits of Iconic Brands
2009, Palgrave Macmillan
in English
1282446312 9781282446311
|
zzzz
Libraries near you:
WorldCat
|
Book Details
Edition Notes
Includes bibliographical references and index.
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| August 1, 2020 | Edited by ImportBot | import existing book |
| July 16, 2019 | Edited by MARC Bot | import existing book |
| September 20, 2011 | Created by LC Bot | import new book |