An edition of How cool brands stay hot (2011)

How cool brands stay hot

branding to generation Y

by

  • 1 Want to read
Cover of: How cool brands stay hot by Joeri van den Bergh, Joeri van den Bergh
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Last edited by ImportBot
August 2, 2020 | History
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An edition of How cool brands stay hot (2011)

How cool brands stay hot

branding to generation Y

by

  • 1 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Kogan Page
Language
English
Pages
249

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Previews available in: English

Subjects

Product management, Generation Y., Consumer behavior, Young consumers, Young adult consumers, Target marketing, Consumers

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Edition Availability
Cover of: How cool brands stay hot
How cool brands stay hot: branding to generation Y
2011, Kogan Page
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references.

Published in
London, Philadelphia

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HF5415.332.Y66 B47 2011, HF5415.332.Y66B47

The Physical Object

Pagination
xvii, 249 p. ;
Number of pages
249

ID Numbers

Open Library
OL25008173M
Internet Archive
howcoolbrandssta00berg
ISBN 13
9780749462505, 9780749462512
LCCN
2010036704

Source records

Library of Congress MARC record
Internet Archive item record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Internet Archive item record
Library of Congress MARC record
Better World Books record

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History

Download catalog record: RDF / JSON
August 2, 2020 Edited by ImportBot import existing book
October 20, 2011 Created by LC Bot import new book