An edition of Brand aid
(2011)
Brand aid
shopping well to save the world
by Lisa Ann Richey
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Previews available in: English
Subjects
Economic assistance, Consumption (Economics), Social aspects, Celebrities, Social entrepreneurship, Social responsibility of business, Branding (Marketing), Political activity, Economic assistance, developing countries, Celebrities, political activity, Entrepreneurship, Marketing, Consumption (economics), Branding, Charities, Trusts, & foundations, Marketing - general & miscellaneous, Nonprofit organizations - general & miscellaneousPlaces
Developing countriesShowing 3 featured editions. View all 3 editions?
| Edition | Availability |
|---|---|
1
Brand Aid: Shopping Well to Save the World
2013, University of Minnesota Press
in English
145291656X 9781452916569
|
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2
Brand aid: shopping well to save the world
2011, University of Minnesota Press
in English
0816665451 9780816665457
|
aaaa
Libraries near you:
WorldCat
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|
3
Brand Aid: Shopping Well to Save the World
2011, University of Minnesota Press
in English
0816676674 9780816676675
|
zzzz
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Introduction: RED and the reinvention of international aid
Band aid to brand aid: celebrity experts and expert celebrities
The rock man's burden: fair vanity and virtual salvation
Saving Africa: AIDS and the rebranding of aid
Hard commerce: corporate social responsibility for distant others
Doing good by shopping well: the rise of "causumer" culture
Conclusion: celebrities, consumers, and everyone else.
Edition Notes
"A Quadrant Book."
Includes bibliographical references (p. 209-225) and index.
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| December 20, 2023 | Edited by ImportBot | import existing book |
| August 12, 2021 | Edited by MARC Bot | import existing book |
| August 2, 2020 | Edited by ImportBot | import existing book |
| March 2, 2020 | Edited by MARC Bot | remove fake subjects |
| October 21, 2011 | Created by LC Bot | import new book |