An edition of Branding and sustainable competitive advantage (2012)

Branding and sustainable competitive advantage

building virtual presence

by and

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Cover of: Branding and sustainable competitive advantage by Avinash Kapoor, Chinmaya Kulshretha
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Last edited by MARC Bot
September 25, 2020 | History
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An edition of Branding and sustainable competitive advantage (2012)

Branding and sustainable competitive advantage

building virtual presence

by and

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

Publish Date
Publisher
Business Science Reference
Language
English

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Previews available in: English

Subjects
Product management, Management, Branding (Marketing), Brand name products
Edition Availability
Cover of: Branding and sustainable competitive advantage
Branding and sustainable competitive advantage: building virtual presence
2012, Business Science Reference
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references and index.

Published in
Hershey, PA

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HF5415.1255 .B72 2012, HF5415.1255.B72 2012

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL25032727M
Internet Archive
brandingsustaina00kapo
ISBN 13
9781613501719, 9781613501726, 9781613501733
LCCN
2011031126
OCLC/WorldCat
743214676

Source records

Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Internet Archive item record
Library of Congress MARC record
Better World Books record
marc_columbia MARC record
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History

Download catalog record: RDF / JSON
September 25, 2020 Edited by MARC Bot import existing book
October 22, 2011 Edited by LC Bot import new book
October 22, 2011 Created by LC Bot import new book