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"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.
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Previews available in: English
Edition | Availability |
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Branding and sustainable competitive advantage: building virtual presence
2012, Business Science Reference
in English
1613501714 9781613501719
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Book Details
Edition Notes
Includes bibliographical references and index.
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Feedback?September 25, 2020 | Edited by MARC Bot | import existing book |
October 22, 2011 | Edited by LC Bot | import new book |
October 22, 2011 | Created by LC Bot | import new book |