"A doctor's proven plan for losing up to 50 pounds in 12 weeks-with no measuring, counting, or expensive meal plans.

Two out of every three Americans are overweight, about half of them with more than 50 pounds to lose. Now, Dr. James W. Anderson, a Professor of Medicine and Clinical Nutrition at the University of Kentucky, shares his groundbreaking plan, which has already helped thousands of Americans lose weight-sometimes more than 100 pounds- and keep it off permanently. A proven effective alternative to those celebrity endorsed diet programs, which are extremely expensive and require that users only eat their food, The Simple Diet lets readers mix and match foods, such as Lean Cuisine and Healthy Choice, at a fraction of the cost. Plus, scientific studies prove this diet works.

In a study published in the International Journal of Obesity, Dr. Anderson showed that people who completed at least 12 weeks of the program showed an average weight loss of 68 pounds for women, 94 for men-and after five years, those individuals kept off an average of 60 pounds. Best of all, the program is easy to follow-no calorie counting, no measuring, no guesswork. The Simple Diet helps readers lower their cholesterol and high blood sugar, reverse Type 2 Diabetes, and achieve quick, easy, and permanent weight loss"--

"A doctor's proven plan for losing weight--quickly, easily, and permanently. No counting, no measuring, no hassle. If you have tried to lose weight and failed, or lost weight and failed to keep it off, you're not alone. Two out of three Americans are overweight, many with between thirty and one hundred pounds to lose. Now Dr. James W. Anderson, a professor of medicine and clinical nutrition at the University of Kentucky, shares his groundbreaking, scientifically based nutritional plan that has already helped thousands of Americans lose weight--sometimes more than one hundred pounds--and keep it off permanently. It can also help you: - Lower cholesterol, high blood pressure, and high blood sugar. - Reverse type 2 diabetes, heart disease, and other obesity-related health conditions. - Decrease your risk for type 2 diabetes and its related consequences. - Eliminate the need for dangerous (and expensive) gastric bypass surgery. - Help you feel better about yourself and enjoy your life! Best of all, you can use prepared foods that are easy to find in the supermarket. There's no calorie counting. No measuring. No guesswork. And if you stick with this easy-to-follow plan--as thousands of people already have--there's a nearly foolproof guarantee of success. Lifelong success. Many people have changed their eating habits and improved their health by using this program. Now it's your turn"--