An edition of IPhone and iPad apps marketing
(2012)
IPhone and iPad apps marketing
secrets to selling your iPhone and iPad apps
by Jeffrey F. Hughes
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Previews available in: English
| Edition | Availability |
|---|---|
1
IPhone and iPad apps marketing: secrets to selling your iPhone and iPad apps
2012, Que Pub.
in English
0789748339 9780789748331
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Table of Contents
Your marketing message
Your iPhone and iPad app marketing strategy: grand slam or base hits?
What makes a winning iPhone/iPad app?
Identifying your app's unique value
Identifying your target audience
Building your app's total message
Delivering your message
Electronic word of mouth
Using social media in your app marketing
Timing your marketing activities
Getting the word out about your app
Pricing your iPhone/iPad app
Pricing your app
Conducting an app pricing analysis
Selling value over price
Breaking into the app store top 100
Level the playing field with a free app
The app pricing roller coaster
App promotions and cross-selling
Using iPhone/iPad analytics
Implement a marketing plan/launch your app
Why have a marketing plan?
Components of an app marketing plan
Marketing essentials
25 essential iPhone/iPad marketing activities
Implementing your plan
iPhone/iPad for corporate marketing.
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| August 21, 2020 | Edited by ImportBot | import existing book |
| October 23, 2011 | Created by LC Bot | import new book |