Localization strategies for global e-business

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Last edited by ImportBot
August 2, 2020 | History

Localization strategies for global e-business

  • 2 Want to read

"The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies"--

Publish Date
Language
English

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Previews available in: English

Edition Availability
Cover of: Localization Strategies for Global E-Business
Localization Strategies for Global E-Business
2012, Cambridge University Press
in English
Cover of: Localization Strategies for Global E-Business
Localization Strategies for Global E-Business
2012, Cambridge University Press
in English
Cover of: Localization strategies for global e-business
Localization strategies for global e-business
2012, Cambridge University Press
in English
Cover of: Localization Strategies for Global E-Business
Localization Strategies for Global E-Business
2012, Cambridge University Press
in English
Cover of: Localization Strategies for Global E-Business
Localization Strategies for Global E-Business
2011, Cambridge University Press
in English

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Book Details


Edition Notes

Includes bibliographical references and index.

Published in
Cambridge, New York

Classifications

Dewey Decimal Class
658.8/72
Library of Congress
HF5548.32 .S563 2012

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL25067060M
Internet Archive
localizationstra00sing
ISBN 13
9781107008892
LCCN
2011040513
OCLC/WorldCat
746839331

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History

Download catalog record: RDF / JSON
August 2, 2020 Edited by ImportBot import existing book
July 5, 2019 Edited by MARC Bot import existing book
October 23, 2011 Created by LC Bot import new book