An edition of Relationship marketing
(2011)
Relationship marketing
exploring relational strategies in marketing
4th ed.
by John Egan
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Subjects
Relationship marketing, Marketing| Edition | Availability |
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1
Relationship marketing: exploring relational strategies in marketing
2011, Financial Times, Prentice Hall
in English
- 4th ed.
0273737783 9780273737780
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Book Details
Table of Contents
100 years of marketing
Relationships in marketing
Relationships
Relationship economics
Strategy continuum
Relationship drivers
Customer partnerships
Internal partnerships
Supplier partnerships
External partnerships
Relationship management
Relationship technology
Conceptual developments.
Edition Notes
Includes bibliographical references and index.
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| August 21, 2020 | Edited by ImportBot | import existing book |
| July 6, 2019 | Edited by MARC Bot | import existing book |
| October 27, 2011 | Created by LC Bot | import new book |