An edition of Essentials of strategic management
(2013)
Essentials of strategic management
the quest for competitive advantage
3rd ed.
by Gamble, John
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Previews available in: English
| Edition | Availability |
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1
Essentials of strategic management: the quest for competitive advantage
2013, McGraw-Hill/Irwin
in English
- 3rd ed.
0078029287 9780078029288
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Book Details
Table of Contents
Concepts and techniques for crafting and executing strategy
What is strategy and why is it important?
Charting a company's direction : vision and mission, objectives and strategy
What are the industry's driving forces of change and what impact will they have?
Evaluating a company's resources, cost position, and competitiveness
The five generic competitive strategies
Supplementing the chosen competitive strategy : other important business
Strategies for competing in international markets
Corporate strategy : diversification and the multibusiness company
Strategy, ethics, and corporate social responsibility
Superior strategy execution : another path to competitive advantage
Cases in crafting and executing strategy
Indexes
Organization
Subject
Name.
Edition Notes
Includes index.
Classifications
The Physical Object
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| August 19, 2022 | Edited by ImportBot | import existing book |
| November 23, 2011 | Created by LC Bot | import new book |