An edition of Strategic international marketing (2012)

Strategic international marketing

an advanced perspective

by

Strategic international marketing
T. C. Melewar, T. C. Melewar
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Last edited by LC Bot
December 28, 2011 | History
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An edition of Strategic international marketing (2012)

Strategic international marketing

an advanced perspective

by

"Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. It offers the most recent ideas, trendsand original research in the theory andpractice of global marketing strategy and tactics in an easy to read format and illustrative case studies.Based around the 7Ps of the marketing mix, it includes contributions from the leading researchers and academics in the field of international marketing"--

Publish Date
Publisher
Palgrave Macmillan
Language
English

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Subjects

International business enterprises, Export marketing, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / General

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Edition Availability
Cover of: Strategic international marketing
Strategic international marketing: an advanced perspective
2012, Palgrave Macmillan
in English
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Book Details

Table of Contents

Machine generated contents note:
PART 1:
Chapter 1: Introduction to International Marketing - TC Melewar & - Suraksha Gupta
PART 2: THE 7Ps OF THE INTERNATIONAL MARKETING MIX
Chapter 2: Product - Stan Paliwoda
Chapter 3: Product - Sak Onkvist & - John J Shaw
Chapter 4: Price
Chapter 5: Price
Chapter 6: Place - Suraksha Gupta & - TC Melewar
Chapter 7: Place
Chapter 8: Promotion - Don E Schultz
Chapter 9: Promotion - Patrick de Pelsmacker & - Cauberghe Verolien
Chapter 10: People - Klement Podnar & - Zlatko Jancic
Chapter 11: People - Michael R Czinkota & - A Coskun Samli
Chapter 12: Processes - Repo K Lindberg & - Christian Gronroos
Chapter 13: Processes -John Cadogan
Chapter 14: Physical Evidence - Adrian Palmer
Chapter 15: Physical Evidence - Keith Dinnie
PART 3: DISCUSSION & - CONCLUSION
Chapter 16: Future Directions - John Saunders
Chapter 17: Conclusion - TC Melewar & - Suraksha Gupta.

Edition Notes

Published in
New York

Classifications

Dewey Decimal Class
658.8/4
Library of Congress
HF1416 .S84 2012

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL25139907M
ISBN 13
9780230580244
LCCN
2011049935

Source records

Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record

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