An edition of Brilliant marketing
(2012)
Brilliant marketing
what the best marketers know, do and say
2nd ed.
by Hall, Richard
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Previews available in: English
Subjects
Marketing, Success in business, Success, Psychological aspectsShowing 1 featured edition. View all 1 editions?
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1
Brilliant marketing: what the best marketers know, do and say
2012, Pearson Prentice Hall
in English
- 2nd ed.
0273768182 9780273768180
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Book Details
Table of Contents
Preface
Putting marketing into context
Marketing brilliance starts with a sense of smell
Have you got what makes a marketing star?
The marketing battleground / past, present and future
All about brands
All about customers, consumers and how they behave
Ladies and gentlemen choose your weapons and start marketing
Madmen and the art of persuasion
PR / champagne, tequila and spin
The "new age" of digital marketing
Social networking / is this the future of marketing?
Sponsorship / getting your name up in lights
Designing a product into a brand star
Direct marketing / a world of data and innovation
Customer relations marketing / it's people who make a difference
Marketing the noisy, sensual and surreptitious way
Selling / turning marketing into action
Creating an integrated marketing plan
How to create and execute a great marketing plan
Achieving momentum / the art of marketing
Key steps in creating a plan / the science of marketing
The ten brilliant ways of managing people and your campaigns
The real world, strategy and creativity
That dreaded budget cut
The creative accelerator
Market research in this real world
Marketing in small businesses or doing it for yourself
Watching people is what great marketing needs
Small-business marketing checklist
A summry of the marketing rules
The marketing commandments.
Edition Notes
Includes bibliographical references and index.
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| September 12, 2020 | Edited by ImportBot | import existing book |
| January 11, 2012 | Created by LC Bot | import new book |