An edition of The encoding of numerical and verbal information on product attributes
(1992)
The encoding of numerical and verbal information on product attributes
implications for consumer memory
by Madhubalan Viswanathan
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Economics| Edition | Availability |
|---|---|
1
The encoding of numerical and verbal information on product attributes: implications for consumer memory
1992, University of Illinois at Urbana-Champaign
in English
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Includes bibliographical references (p.30-31).
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| January 20, 2012 | Edited by ImportBot | import new book |
| January 16, 2012 | Created by ImportBot | import new book |